Nobody anticipated the effect that coronavirus would have, especially on businesses. All businesses, from global giants like McDonalds to small local businesses, have suffered in some way. But as things start to shift towards a return to normality, it’s important that your business reconnects with clients and customers to help rejuvenate your business and help you return to profit.
With some effective marketing, you can help drum up some renewed interest in your business. Here are 4 ways to remind your customers or clients that you’re still around.
With some effective marketing, you can help drum up some renewed interest in your business. Here are 4 ways to remind your customers or clients that you’re still around.
1. Hit up your mailing list
Your mailing list is one of your business’ most powerful assets. If you can launch an amazing newsletter, then you can generate a lot of leads or sales for your business. Spend time crafting something eye-catching and worth reading - if you can include a ‘welcome back’ offer or another kind of promotion, it could give you the push your customers need to get in touch.
2. Use text messages to spread the word
Many businesses underestimate the value of using text messaging for their business. People have their phones to hand most of the time, and unlike an email which can take a long time to be read, a text will be seen straight away. You can use text messaging for businesses in a number of ways, including a short notification to let people know you’ve reopened, or to promote a special deal or offer. Affordable and simple, your business could enjoy several benefits that come with using text messages for business.
3. Create an attention-grabbing social media campaign
A social media campaign is always a good way to get attention. By planning a creative social media campaign, you can find ways of connecting with your existing followers, with the bonus of engaging with new ones too. Involve your followers in your plans - sharing content can go a long way towards helping your business spread the word on social.
4. Host an online event
Why not kick things off with a launch event? For businesses that might have closed for a while, some kind of event could be just what you need to explain any changes, introduce new products or services, or simply have a bit of fun. Live streaming can be a fun and exciting challenge for your business, and could be an easy and free way to connect with your audience. Many businesses have turned to live streaming during the pandemic, so if you’ve not been making the most of it, perhaps it’s time to start.
Whether your business has had to adapt or you’ve simply ceased trading for a while, it will be a great feeling when things start returning to normal. Keep your customers and clients up to date on your plans and find ways to bring them back on board. Help your business get back on its feet by reminding your customers or clients that you’re still here, and you’re ready for them when they need you.
Your mailing list is one of your business’ most powerful assets. If you can launch an amazing newsletter, then you can generate a lot of leads or sales for your business. Spend time crafting something eye-catching and worth reading - if you can include a ‘welcome back’ offer or another kind of promotion, it could give you the push your customers need to get in touch.
2. Use text messages to spread the word
Many businesses underestimate the value of using text messaging for their business. People have their phones to hand most of the time, and unlike an email which can take a long time to be read, a text will be seen straight away. You can use text messaging for businesses in a number of ways, including a short notification to let people know you’ve reopened, or to promote a special deal or offer. Affordable and simple, your business could enjoy several benefits that come with using text messages for business.
3. Create an attention-grabbing social media campaign
A social media campaign is always a good way to get attention. By planning a creative social media campaign, you can find ways of connecting with your existing followers, with the bonus of engaging with new ones too. Involve your followers in your plans - sharing content can go a long way towards helping your business spread the word on social.
4. Host an online event
Why not kick things off with a launch event? For businesses that might have closed for a while, some kind of event could be just what you need to explain any changes, introduce new products or services, or simply have a bit of fun. Live streaming can be a fun and exciting challenge for your business, and could be an easy and free way to connect with your audience. Many businesses have turned to live streaming during the pandemic, so if you’ve not been making the most of it, perhaps it’s time to start.
Whether your business has had to adapt or you’ve simply ceased trading for a while, it will be a great feeling when things start returning to normal. Keep your customers and clients up to date on your plans and find ways to bring them back on board. Help your business get back on its feet by reminding your customers or clients that you’re still here, and you’re ready for them when they need you.
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