Blog Archives

Marketing Trends That You Must Not Forget In Your Business

6/30/2020

Running and operating your business as an entrepreneur, it will always be crucial to ensure that you are using the right marketing tactics. To do this, you must explore the relevant trends that are guiding business owners right now. Here are some of the options that we recommend.

The Importance Of PR

First, it’s certainly worth highlighting the importance of PR. The benefit of a skilled PR team like Elite Lawyer Management is that they will be able to connect with the press. They can then make sure that updates related to your business brand are seen as news stories worthy of publishing. This can lead to a free promotion that is widely publicised and crucially isn’t even regarded as a promotion by your customers. Instead, it simply looks like an update surrounding your business. PR teams must be highly skilled to ensure that news is picked up by the press and sold the right way.

Email Marketing

A lot of people assume that email marketing is now a dead form of promotion. Don’t be so sure though because email marketing can still be useful to you as a business owner. You just need to make sure that you are using it the right way. Specifically, you should be creating an email marketing campaign that is based on delivering a more personal solution to your customers and clients. Indeed, emails should be sent out to different groups of customers and individuals, ensuring that they gain the attention and value they need through a campaign like this.

An Omnichannel Strategy

Have you considered utilizing an omnichannel strategy as part of your marketing campaign? You will need to make sure that you have an expert marketing team working behind the scenes here. The benefit of the omnichannel marketing strategy is that theoretically a consumer can enter the promotion at any point and be guided into making a purchase decision. This is due to the fact that everything is connected to form one cohesive strategy. It all feels completely seamless and a user can easily move from one part of your brand to the next without any issues at all. This can be difficult and expensive to set up but when it works, it will be worth it.

Guerilla Marketing

Finally, you might want to consider the key benefits of guerilla marketing. Guerilla marketing is a term used to describe a promotional campaign when marketing becomes part of the service for customers to enjoy. The marketing in itself is a product or attraction which can be used to encourage more purchases and more interest in your company. There are numerous examples of guerilla marketing strategies that could be useful to explore. It’s worth noting that brands benefit from this type of marketing on and offline. You could even connect it to a live streaming event and see fantastic results here.

We hope this helps you understand some of the best ways to market and promote your business. Take this advice and you can ensure that your brand does get the right level of attention.

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What Do Customers Expect from Your Website?

6/29/2020

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A website, in the modern day and age, is very much a retail portal. Most websites crop up because the person behind the screen wants to make some money, and they need a way to market their brand and all of its products. However, on the other side of the screen, the customer you’re looking to impress is going to need some assurance about the kind of website you’re hosting.

So, customers expect some certain things from a website when they use it. Does your website live up to the expectations of the market you’re currently trying to serve? Let’s examine this question in a little more detail.

A Functioning Portal

When customers come to your website, the number one thing they expect is to find it working. Sure, you have a live website, and you’re not worried about it ever going down during busy business periods, but have you checked how fast the website moves when a customer clicks through?

Because you can lose customers in a matter of seconds if a web page takes too long to load - and by too long, we mean more than a couple of seconds. And in order to combat problems like these on the customer’s end, you need to have a reliable form of Computer Support on your end. So, make sure you’ve got some IT advice on your side at all times, and take another look at your website.

Easy Navigation/Accessibility

If a website is easy to navigate, people are going to flock to it. They’re going to be comfortable using it the first time, and coming back to use it again and again, and that’ll seal the deal on your need for repeat custom. Of course, it’s not entirely up to website navigation, but it can be a big part of it.

So make your website easy to navigate, and most importantly, make it accessible by doing so. When your website has the right layout, especially when it comes to using the tab button, you’re going to accommodate for any and all kinds of internet users. That’s big in the technological world!

A Way to Get in Contact

Any customers who come to you need to be able to get in contact with you, and not just via a web chat support in the bottom right hand side of the screen. They need an email address to contact, a phone number, or even a physical address they can send letters to.

Because when a customer has a proper way to get in contact with you, they’re going to trust your website a lot more, and look at you as a legitimate business. In the digital age, scams are everywhere, and people need to know they’re shopping with a responsible, real business.

Customers are going to expect a lot from your website, and you’re going to need to deliver in order to keep their custom. Make sure you follow the tips above to set up right.

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Building A Consistent Brand Identity

6/29/2020

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A consistent brand identity can be important for getting people to recognize your company. Here are a few tips on how to build consistent branding.

What is a brand identity?

Your brand identity is a series of unique characteristics that help your company to stand out from its competitors. A few of these characteristics include your company name, logo, color scheme, fonts, tone of voice and company values.

All of these characteristics that make up your brand identity should be consistent throughout all your marketing channels. If you’re using a certain logo and colors on your website, you need to also be using this logo and colors on signage and on flyers. Any inconsistencies could cause consumers to get confused – if your flyers contain completely different branding to your website, consumers may even assume that they belong to two separate companies.

How to keep your branding consistent

Ensuring consistency isn’t always easy if you’re not the sole person promoting your brand. For instance, you may have employees handling various marketing tasks, or you may outsource various marketing companies. Getting them all on the same page will help your branding to stay consistent. Here are a few ways in which you can do this.

Know specific details for fonts and colors

When choosing a font, make sure to make a note of its name so that you can use it in all your branding. When it comes to color choices, try to find out what the exact RGB color value is so that it can be easily replicated across all forms of marketing (color consistency is discussed in greater detail here https://www.wiseworksafe.com). Some companies fail to make a note of these specific details and find it hard to replicate them, resorting to similar fonts and colors that are slightly off.

Use template software for documents

Template software as found at https://www.templafy.com/ can help you to maintain a consistent brand identity through various documents. Everything from the fonts to the logos to the format can be easily replicated across a variety of media. It will save you time when creating documents and make it easy for employees to produce documents while maintaining your company’s branding.

Use writing style guides to maintain tone

Tone of voice is an important brand identity characteristic that is often overlooked. When creating social media posts, blog posts and other written content – it’s important that you use the same narrative voice, the same level of formality and the same characteristic buzzwords. Creating a style guide can help all writers to achieve this. https://intelligentediting.com has more tips on building a style guide.

If you re-brand, remember to change everything

A time in which branding can often become inconsistent is when taking the decision to re-brand a business. It’s important that all forms of marketing are altered to reflect your new brand identity. This could mean updating your website, cancelling any online ad campaigns and getting rid of old business cards and flyers. Leftover remnants from your old brand may confuse consumers – especially if you’re making major changes to your brand.

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5 Must-Haves For Your Home Workshop

6/26/2020

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Having a home DIY workshop is a dream scenario for many people. A love for design and crafting is something that’s shared by enthusiasts around the world. It’s a productive pastime that can provide you, family, and friends with some amazing handcrafted household items, furniture, sculptures, or art pieces.

Quality crafting is timeless, and people are always willing to go the extra mile for unique goods, specially created by an expert craftsman.

Some are lucky enough to turn a passion for crafting into a professional or part-time business. Starting as a hobby, many have been able to establish careers from their skills. Multi-million dollar companies have been built from the humblest of beginnings. It’s quite common to hear about successful companies getting their start as a home-based workshop.

If you’re thinking of starting your own at-home crafting business or you’re simply building or upgrading your current workshop, here are five essentials that you might not have considered.

Secured worktop

A good worktop is essential for most craft businesses. As the surface on which the majority of your work will be done, it’s important that it is solid, even, safe, and secured.

Depending on what you are making, you may need a worktop of a particular size or material.
A portable workbench could be the perfect choice if you don’t have much space to work with. Here are some excellent portable options: https://www.thearchitectsguide.com/articles/best-portable-folding-workbench.

Timber is generally a good option as it is a versatile, secure, and stable top, and it isn’t likely to damage your tools if they come in contact with it. Although it will endure some wear and tear, this shouldn’t hamper its usefulness.

Quality tools

Ideally, you don’t want to be left wanting as a craftsman or craftswoman. To produce items of the highest quality, it’s useful to have quality tools and equipment.

Quality tools can have a huge influence on the type of products that you are capable of making. It can enhance your skills, abilities, and it can make your workshop quite robust.

An Air Compressor

For certain types of crafting, an air compressor can take your work to another level. Whether you need it for painting, pumping air, or cooling, it is a useful device and can add serious value if you’re setting up your own business.

Find out what compressor is suited to your needs by checking out the link below: https://cbeuptime.com/compressor-central/reciprocating-compressors/.

Ample Storage

Storage is a huge issue when it comes to home workshops. Between tools, materials, and the items that you craft, it can be difficult to find a place to store everything.

Investing in storage containers or additional storage units is key if you’re planning on establishing a home-based business. Having ample storage helps keep your workshop organized. Good organization is crucial for efficiency.

Space to create

Space is important for practical and psychological reasons. The space in which your workshop lies could have more of an effect than you might think.

On the one hand, if you don’t have enough space, you cannot physically make certain items. On the other hand, your surroundings can greatly impact your mood, productivity, and creative headspace. You need a suitable space to be able to create.

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Making More Of Your Business After the Pandemic

6/24/2020

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When it comes to your business you may want to start moving things forward now that restrictions are starting to ease. It might have been a tough few months but you are starting to get things going again, and wondering what steps you can take to make it happen. We all want our businesses to thrive, now more than ever. With that in mind, here are some of the things that you could do.

Think about your marketing strategy

One of the first things to think about when it comes to your business is the marketing strategy that you have in place. It can often be a great move to focus on as you will begin to consider what you think your clients and customers want to see as well as being able to generate traffic to your website and social media. Which in turn should be converted to sales. It can often be the small changes you make such as being consistent and engaging with your following that can make the biggest of differences.

Could you make the logistics simpler?

You might also need to think about the logistics side of things as the way you operated before the pandemic may mean that you can no longer function in that way. Deliveries might be more frequent as people choose to have things sent to them rather than visiting shops and outlets. This is when you might want to consider costs such as courier services or even hiring a van. Companies like Sydney Ute Van Hire could give you some ideas on what the costs might be to see what option would suit your business.

Expanding your business with products and services

Another area that you could focus on would be expanding your business with the products and the services that you provide. You may have had to diversify your business already but this could have highlighted a new area to market to or even a new direction. Is expansion on the cards right now? It could be the ideal time to strike while the iron is hot.

Making savings where possible

Of course right now you may be focused on the costs and that is understandable. Many businesses will have lost a lot of revenue these last few months. There can be cost savings when it comes to giving up business leases or storage facilities. It might be reducing hours of staff or being flexible such as working from home instead. There could be some great ways to make some permanent savings so that you can plow any profits back into your business.

Focusing your attention on the right places

Finally, make sure you place a value on your time and that means focusing your attention in the right place. If you are great at generating sales then make sure you do it, if you're better at cost saving, social media or website development then be proactive. Other aspects of the business can be covered by outsourcing and you can then start to ensure that your business moves forward in the right way.

Let’s hope these tips help you to move your business forward now.

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