Refine Your Social Media Strategy
Social media is a highly effective and cost-efficient way for businesses to connect with customers and build a brand; in return for your time and creativity.
The importance of branding and storytelling will be fundamental to ensure prospective users have something to connect with and appeal to. Social media will also support an SEO strategy and is normally the backbone of what makes one successful, so planning social media right is crucial for the success of your brand and generating traffic. Branding is all about finding a way to ensure customers connect with your brand on a deeper level.
You have to create informative and relevant content at a rate and in a manner that does not become annoying to your followers.
Photos are a great way to connect with your audience; visual messages tell a story and are far more interesting than reading lots of writing. For example, to begin your campaign, post branded (watermarked) visuals of what your brand stands for alongside relevant quotes.
Share relevant content to your brand. For example, if you run a dating agency, you may want to consider things like YouTube videos featuring humorous and branded viral videos about dating, inspirational content and quotes about dating and networking, dating tips featuring your brand/TV host and so on. A dating agency would be looking to post a wide variety of content to reinforce the brand message/mission of creating a one-stop-shop for meeting the right people in your own time, whether that be meeting potential dates or potential networking with professionals of interest. You can also build the story around the meeting venues on the site/app and tie in all these establishments into part of the experience.
The key to effective social media is that all content must tie together and work in synergy. You cannot just have a Facebook page and a website; all of your social media channels must connect, allowing your followers to cross the bridges between them.
In our modern digital world, social media can create ‘foot traffic’ using the web. Support any relevant local events; posting on their page will target your immediate audience. (It is best to ask event organisers/page admins for permission to post first, in terms of ‘online etiquette’.)
Social media only works if you are social; slow or non-existent responses are unforgivable to the modern consumer. If they share your page/post, they expect a ‘like’ or comment in return (just like face-to-face interaction.)
Look at social media as another way to have a conversation, and it will be used far more effectively. Any business owner can and should use social media; it’s free and easy once you have a strategy in place. However, an additional budget should always be spent on boosted posts, ad words, and making your profiles more visible to engaged followers, and to ultimately turn them into customers/users.
Where do your customers ‘hang out?’
Your social media attack needs to be as concentrated and as powerful as it can be. Don’t waste time in communities where either no one is talking about the service you provide. That means understanding two things: your customers and where they are in the social media landscape.
Once you find the communities, you need to study them; scope them out and identify the leaders, their openness to ‘newbies’, how they communicate, the type of content that is passed around, their rules for engagement, etc. You need to become experts so that you know how to interact and don’t end up stepping on people’s toes or burning bridges before getting started. Every community operates differently so you need to get to know each and tailor your content accordingly.
Faxing Over IP
Sending a fax might not be cool anymore, or a process your company does any more because they favour email, video conferencing software, and social media instead of the ‘old school’ fax machine used throughout the 1980s and 90s, but faxing over IP is proving to be highly beneficial to businesses of all ages and sizes and across various niches.
The problems with traditional faxing included the time it took to compose and send a fax, the hassle of installing a second phone line and the cost that came with it and the amount of paper kicking around the office. By faxing over IP, however, you remove all of those problems without even having to buy a new machine. You send online faxes by connecting your existing systems through software from specialist FoIP providers and before long your desktop PC or laptop that you use for word processing, spreadsheets, designing, and whatever else you might use them for each day; is also a fax machine allowing you to send documents quickly and easily just like an email attachment and without the need for any paper, ink or second phone lines.
The paperwork problem is solved because you don’t need to print off the faxes, instead, you can just save them on your computer and this helps you to make your office and company as a whole more ‘green’, protecting the environment. The second phone line is also unnecessary because FoIP, which stands for fax over internet protocol, works by using the existing internet connection, you simply connect the new online fax system to the internet, send the fax, it gets converted into an attachment on the way and delivered to the other office quickly, easily and securely.
Hiring A Marketing Company
When it comes to marketing your business, the first decision you have to make is whether to use the services of a marketing agency or to handle this part of your business in-house. In this section, we will take a look at the reasons why you should consider hiring one of the available marketing companies if you want your business to thrive.
There is only one place to begin, and this is with the fact that you will benefit from expert assistance. This is extremely valuable, as marketing professionals have the knowledge to help you with everything from web design to effective Trip Advisor listings to social media marketing. If you were to handle all of this in-house, it would be extremely time-consuming, and it is unlikely that you would be able to achieve the same exceptional results. Instead, you can focus on the core of your business and doing what you do best while the marketing company guarantees your online presence is a dominant one and that you are reaping the rewards as a result.
Also, when it comes to marketing businesses, you get a lot more than just marketing expertise. You will benefit from the likes of web design professionals, social media experts, expert content writers and search engine optimization professionals. You will also have access to the latest tools and technology to ensure marketing performance and efficiency is enhanced. You can also keep up to date with the latest marketing trends without spending your own time learning about new resources, and it is easy to scale up your marketing efforts when you are ready.
Buying Telephone Numbers For Your Business
DID, direct inward dialing, is a service that provides blocks of telephone numbers for calling into a business’s private branch exchange (PBX) system. In essence, it permits an external caller to connect directly to an inside extension of your office without requiring the help of an operator or an attendant. Keeping that in mind, read on to discover the top five benefits you can gain from a DID service…
- Save Money – First and foremost, if you use a regular PBX service you will have to pay for an operator. However, by going for a DID service you reduce dependency on attendants, and you also lower business expenditure, as you no longer require the use of a switchboard operator.
- Efficiency – DID gives you the ability to assign personal numbers to every one of your employees. As a result, your company’s phone service will be much more efficient. You will shorten hold time, as telephone traffic can be split up and managed effectively.
- Increased Customer Service – You can offer a much better level of service to your customers, as they feel as though they are calling an individual rather than a company, and this is a lot more personal. The service is also much more efficient, as these calls go through a lot quicker. There is nothing a customer hates more than having to go through various people to get to their end destination – not to mention a standard PBX service costs them more money when calling you because they are on the phone for longer.
- Personal Office Atmosphere – You will not only notice benefits in relation to your phone service, but the atmosphere in your office, on the whole, will change. It will feel much more personal and your employees will feel valued, as you have granted all departments and/or individuals the status of a dedicated line.
- Flexibility – Aside from the points that have been mentioned, DID also provides unprecedented flexibility. These systems can be completely customized, allowing you to choose from varying lengths of anything up to eight digits.