“Success is stumbling from failure to failure with no loss of enthusiasm.”
– Winston Churchill
It used to be somewhat common knowledge that to be successful at any business venture you had to get up and work hard every day. You had to put in more time than anyone else and devote everything to the focus and success of your venture. Maybe, after years of hard work, the fruits of that labor would pay off. Somewhere between the “overnight millionaire success stories” of the dot com boom and the emerging coming-of-age of the “entitled generation”; the knowledge that used to be common has swayed the other way. Now, any actually successful entrepreneurs know it is not different. To truly succeed the formula has not changed. Yet to the outside world the raw truth of the path to that success is lost.
Any successful venture does take time. You very well may have small victories that reap benefits almost instantly. You have to take these as positives that allow you to move on to the next step. There is always more preparation and the next 3 steps you take are more important than the last 2 you just completed. Among the most valuable in any of these are the missteps and mistakes. Believe it or not, these are where the real lessons are contained. Failing is a key part of the evolution of character, personality, experience, and especially in business. The trick is to fail forward. You have to use the failure of today to inform and correct the success of tomorrow. Be just as thankful (if not more) for the not-so-perfect-days as the ones in the limelight. They give you awareness of what to watch for and make the success that you experience become intentional and not accidental.
Marketing is a prime example of this. You’re not always going to get things right the first time, so learn from it so you can correct it the following time. You may have sent out an email campaign with terrible engagement. What can you do differently now? What about using professional Mailchimp templates? Or, how about addressing your contact list?
The end journey of your success will most likely take years, but that is the war. You have to get up every day and fight the small battles. You will win some and you will most definitely lose some. Set the destination with an eye down the road, but make course adjustments daily. When you finally get there you will have blazed a trail that is your own and one you will intimately know every step of the way. You have the power to turn negatives into positives and grow your business and yourself along the way. Embrace failure and then keep walking until you get to hug success.