The Benefits of Physical Events
Before diving into all of the work you’re going to have to do for this, it makes sense to explore the benefits to make sure that they will have a positive impact on your company. This approach to marketing can be difficult, though it will often be worth the work when you get to see the marketing boost it provides.
- Building Recognition: Building a name for yourself in the busy world of modern business can be tricky. Attending physical events will enable customers to see your business, ultimately making them more likely to recognize you in the future.
- A Chance To Talk: Having the chance to talk to customers directly can be an excellent opportunity to spread your message. While this will take a lot of work, talking to the right people could ensure that the word spreads itself.
- Launch Territory: Launching new products and services can often get lost on the web. Doing this at physical events will draw a much larger crowd, though, and you may even be able to get coverage from media companies in the process.
- Making Money: Making sales is very common at physical events, with a lot of companies using this opportunity to bring along some of their merchandise to give to customers.
The Stand & Furniture
Once you’ve decided that you’ll be attending a physical event, it will be time to start working on your booth or stand. This needs to be easy to see from a distance, with the marquees and tents you use being printed with your branding for the world to soak up. You can find a supplier for this sort of resource by simply browsing the web. There are loads of companies on the market offering marketing tools like this, giving you the chance to get started with them right away.
Alongside this, you’re also going to need some furniture. Decorating a stand can be hard, and it’s worth thinking about the best ways to enable visitors to try out your products when they stop by. Having interactive areas at events like this can make booths far more popular. You need this stand to act as a strong representation of your brand, and giving visitors access to things that make them happy will make it easier to sell yourself to them in the future.
Alongside the booth itself, it’s also worth thinking about the team you bring along to physical events. These people should be dressed in a way that properly reflects your brand. Even the most professional of businesses will use uniforms for this, often incorporating bright colors so that visitors can see them from across the floor. Having your team members look like they’re all part of the same group will make your business look more impressive, while also making it much easier for visitors to find someone to talk to.
Looking at the part will be important to this, but you also need to think about the work you’re doing to train your team. They should all have a good idea of what to say when they are asked certain questions, ensuring that visitors are given accurate information no matter who they speak to. You may also want to talk to them about how they treat customers, with trade show and other event guests expecting to be given the VIP treatment when they visit businesses. This has to be within reason, but it’s better to go over the top than to ignore this side of the event.
Your Freebies & Giveaways
Companies at events like tradeshows often find themselves competing with one another. Visitors will talk, and word will quickly spread when a booth is doing something that other companies have ignored. Freebies and giveaways form a significant part of this, with those who give away the best merchandise often being the most popular. You don’t have to spend very much money on this to make it successful, as there are loads of companies out there that can sell you bulk items with your branding included.
Mugs, memory sticks, and t-shirts are all common at events like this, though some companies will take it much further. If you want to draw massive crowds, holding competitions for more expensive items can be a great idea. You will only need to buy a couple of prizes to make this work, and this can make the whole thing just as cheap as buying a load of freebies to give out. You will need to advertise this sort of competition on social media, and it could be worth looking at what other companies have done in the past to make sure that you can make the whole thing fair.
The results you get from an event like this will be tied to your ability to plan and organize it well enough. Alongside this, though, you will also need a way to measure your success, but this is easier than you might expect. By giving out discount codes at your booth, you will be able to see exactly how many sales have come from the event, with visitors have the chance to save some money. This can be an excellent way to drive more sales.
With all of this in mind, you should be feeling ready to get started on planning your own tradeshow or other events. It can be hard to make the most of something like this, though the more you visit, the easier it will be to make a positive impact.